via Hype Communications “Superfad’s new in-store campaign for Sony is a startlingly beautiful and surreal homage to Sony’s global brand message of “make.believe” and a tribute to the pleasure of “Eye Candy”. Unfolding in three parts, “Birth of Color,” “Explosion of Color,” and “Release of Color,” the project was directed and produced by Superfad and will be seen in stores and trade shows...
THE ANATOMY OF COOL.....
”Cool is more about what the norm is NOT. Cool is elusive, indefinable, covetable. It is original, desirable, and not accessible to everybody. If everyone has it, if the brand becomes saturated, it stops being cool.” via coolhunter
JCDC Versus LEGO